5 Tips for Writing a Great Blog Post

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If you want to write a blog post your readers will enjoy and share, you need to take specific steps to make it happen

  • Generate Ideas
  • Create an Outline

    • Additional information
    • Opening Information

  1. Write Your Post
  2. Edit Grammar and Content
  3. Craft Your Headline
  4. Add Graphics
  5. Optimize for SEO

Write Your Post

Use your unique voice, all while keeping your audience in mind. If you have trouble getting the words out, set aside a specific period every day — say 30 minutes — to write without skipping(you can try a handy online tool like ZenPen or Coffitivity if you need ambient noise). Keep the keys clacking, and don’t stop until the time is up.

Edit Grammar and Content

The ease of blogging allows for content to be fast and easily shared, but you’ll lose credibility — and pageviews — if you skip the (re)writing step. They need a hook or a compelling reason to stay with your post. Fine writing should be that logic. So take the time to rework your work. Concern yourself with both grammar and content. Eliminate needless information and wordiness. Are your punctuation and capitalization correct? Are there spelling errors? Have you linked and attributed information properly? 

Step out from your computer and take a break when you’ve given your writing more than just a cursory glance. Then revisit your work for one last look. You’ll have new eyes to see any other mistakes. You — and your readers — will be glad you did.

Craft Your Headline

If you haven’t already, it’s time to start thinking extremely serious about your headline. The heading of your blog post is more than just a catchy turn-of-the-phrase to grab readers’ attention; it’s a necessary part of getting your content seen by search engines. 

Add Graphics

A blog post without an image is like milk without cookies: the nutritional stuff without any of the fun, virtual value. Images often attract readers to your position in the first place, giving them an idea of what you’re going to offer in your post. Take this step seriously; good visuals can make or break your post.

Optimize for SEO

An essential step in creating content is optimizing it for discovery in search engines, which involves the vital use of keywords, URLs, titles, and templates and meeting readability standards. Educate yourself about SEO best practices and utilize available plugins to ensure that your content appears at the top of search engine results.

Creating content consistently will attract more readers to your site and show your power within your field.

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